City-Wide Advocacy. Neighborhood Focus.

The Sargent Business Community (SBC) is a dedicated network of local business owners, operators, and community members standing together to address the urgent safety and security challenges facing commercial districts.

While our primary, hands on focus is the commercial heart of Sargent Avenue, stretching from Century Street to Central Park, including all immediate adjacent streets. Our mission extends to the entire city. Crime, vandalism, and the drug epidemic do not respect neighborhood boundaries. We actively advocate for city wide crime prevention strategies, smarter resource allocation, and real accountability across all of Winnipeg.

Whether you run a decades old family restaurant on Sargent, a retail shop in the West End, or a business anywhere else in Winnipeg, we are fighting for a safer environment where local commerce can thrive.