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Why the “Invisible Vendor” Strategy Works

When a security guard was recently stabbed at a West Broadway beer vendor (the East Gate Inn, formerly the Sherbrook Inn), media reports heavily sanitized the location, describing it vaguely as a “licensed establishment in the 600 block of Westminster.”

But as our peers over at the Garrick Hotel Bar recently pointed out, avoiding the specific location ignores a critical conversation about retail safety and business choices.

The Garrick shared that they operate what they call an “invisible vendor” at 287 Garry St. They don’t have loud signage, and crucially, they refuse to stock high-risk, high-alcohol products like 10% high-dry beers or cheap 2L ciders, the exact products known to fuel public intoxication and volatile interactions. The result? A clean, safe, and quiet block where staff, patrons, and neighbors feel secure.

This is a textbook example of Crime Prevention Through Environmental Design (CPTED) and corporate social responsibility. Security isn’t just about locks and guards, it’s about making conscious business decisions that prioritize community safety over a quick buck from high-risk inventory.

We commend businesses like the Garrick for taking an active, responsible role in keeping our downtown commercial corridors safe.

Original post from the Garrick Hotel Bar Facebook Page:

https://www.facebook.com/share/p/1F5hAyhtGU

“Security guard stabbed at Winnipeg beer vendor…

Media is reporting is as anything BUT where it actually happened:

“West Broadway establishment”, “licensed beer vendor on Westminster Avenue”, “600 block of Westminster Avenue”.

If you ask security guard where did you get stubbed or what vendor were you working at when you got stabbed will he reply with around 600 block of whatever?

The old Sherbrook Inn which is now the East Gate something.

About the vendor: Garrick Hotel has one. Did you know? May be you did, but most don’t unless they come in and ask. Also depends what they ask for. We have no signage that we offer off-sales and we do not carry products that generate issues: Stone Cold (2L), Hectors ice tea (2L), Rockstar, Blue Dry (10% all “beer”).

We jokingly call it “invisible vendor” – if you know, you know. To further explain: sure, we don’t make money from sales of those highly desirable products, but safety is more important (to us) – and results are very clear – look at the block around 287 Garry St – clean, safe, quiet. No reason to feel uneasy to be in this area. This is how it’s done, just FYI.”

2nd Annual Retail Crime Prevention Conference

At the Sargent Business Community (SBC), we are dedicated to creating a safe and supportive environment for small businesses in our community. Our mission is to offer valuable information and resources that address the challenges surrounding safety and security.

We are pleased to invite you to our upcoming 2nd Annual Small Business and Retail Crime Prevention Conference. This event is a vital opportunity for local business owners and community members to come together, share insights, and learn effective strategies for enhancing security.


Event Details

Date: Monday, April 27th, 2026

Time: 9:00 AM – 5:00 PM

Location: X-Cues’ Event Centre, 551 Sargent Avenue, Winnipeg, MB

Cost: Free registration (Limited space available)


Why Attend?

Last year’s event was a resounding success, and we are continuing that momentum by bringing this year’s conference directly into the heart of our neighborhood. This day is designed to empower our local commercial community through:

Expert Insights: Hear from influential voices, including WPS Chief Gene Bowers and Minister of Justice Matt Wiebe.

Collaborative Safety: Engage with panels featuring City Councillors, Business Improvement Zones (BIZ), and dedicated Crime Prevention groups.

Comprehensive Resources: Access information on combating robbery, shoplifting, break-ins, vandalism, and drug awareness.

Community Support: Connect with vital organizations such as the Bear Clan Patrol, West End BIZ, and Winnipeg Crime Stoppers.

The conference will be hosted by local Winnipeg celebrity Jon Ljungberg.


Show Your Support

Local business owners and community members are encouraged to come out and show support for this effort of change. Join us to gather information on how we can collectively improve our city’s safety and keep our community strong.

RSVP Today

Space is limited, so please register early to secure your spot.

Email to RSVP: sargentbusinesscommunity@gmail.com

 

Recent News

Why the “Invisible Vendor” Strategy Works

PANELS

DOWNLOADABLES

This sheet is a print out for writing the details of someone causing trouble at your business. It is used to remember details when the police show up.
Take samples from this checklist to create your own based on what you need at your business
2023 Report
Compilation of information from CBC, Global News, Winnipeg Police, and CityNews created by Michael Paille.
Robbery Prevention
Compiled from the Ottawa Police Website
Small Business Resources
Complied by Seed Winnipeg
CMNCP
From Canadian Municipal Network on Crime Prevention
Vacant Buildings By-Law
Official City of Winnipeg Document about vacant buildings.

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The Sargent Business Community

This group is for all business owners and managers big or small located on Sargent Avenue between Century and Central Park as well as adjacent Streets.

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