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3 loss prevention innovation trends to watch in 2025

The use of innovative technologies to drive better safety and loss prevention (LP) outcomes for retailers is critical in today’s reality of escalating in-store violence.

According to a recent study, a staggering 84% of retail associates are concerned about the lack of technology used by their organizations to spot safety threats or criminal activity. The same number are also concerned about their personal safety due to rising theft and crime in stores.

There is no better time for technology backed by responsible data-driven initiatives to pave the way for a better, safer future for retail customers and frontline teams. Based on the above study, Artificial Intelligence (AI) technologies are currently viewed as the most impactful for LP.

Auror SVP Strategic Partnerships Terry Sullivan spoke with former VP of Asset Protection at Kroger, Walmart, and The Home Depot Mike Lamb on The Intel Podcast about what LP innovations are on their radars for 2025, based on their combined decades of experience and real-time observations.

https://www.auror.co/the-intel/lp-trends

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